San Carlo

San Carlo: N°1 Italian Potato Chips

Since we opened BellaItalia one of the most requested products were the San Carlo Potato Chips and… for a reason!

San Carlo’s are N°1 Italian Potato Chips and they come in so many delicious flavors that every taste is met and every Italian aperitivo can be personalized for you!

A bit of history… Founded in Milan, in 1936, San Carlo represents more than 80 years of food family business, passion, entrepreneurship and innovation: it all started with a small Rotisserie near the San Carlo Church in Milan, from which the Vitaloni family took this lucky name.

Fast forward to 2020 when San Carlo creates “la VITA è BUONA” - Life is Good - line to promote its iconic chips all over the world! “la VITA è BUONA” packaging is inspired by some iconic Italian landmarks and traditions: can you recognize them all?

There is Roma for the Classic potato chips, Florence for the Paprika flavor and Naples on the Tomato Chips! What flavor would you choose for Puglia, Venezia, Portofino and Milan?